Introduction
The automotive world is buzzing with excitement as Mahindra unveils its latest creation, the New Thar Roxx. This rugged off-roader is set to take the market by storm, combining the iconic Thar’s legacy with modern features and enhanced capabilities. Whether you’re an adventure enthusiast or simply looking for a stylish daily driver, the Thar Roxx is designed to cater to diverse needs.

Design and Exterior
The New Thar Roxx stays true to its roots while incorporating contemporary design elements. Its bold stance and muscular profile command attention on and off the road. Key exterior features include:
- Signature seven-slot grille
- LED headlamps and taillights
- 18-inch alloy wheels
- High ground clearance
- Robust body cladding
The Thar Roxx’s design not only turns heads but also enhances its off-road capabilities, making it a true all-terrain vehicle.
Interior and Comfort
Step inside the New Thar Roxx and a blend of ruggedness and refinement will greet you. The interior boasts:
- Premium upholstery options
- 7-inch touchscreen infotainment system
- Android Auto and Apple CarPlay compatibility
- Climate control
- Multifunctional steering wheel
The cabin is designed to provide comfort during long journeys while maintaining the adventurous spirit of the Thar lineage.
Performance and Capabilities
The heart of the New Thar Roxx lies in its powerful engine options and advanced 4×4 system. Mahindra offers:
- 2.0L mStallion TGDi Petrol Engine
- Power: 150 bhp
- Torque: 320 Nm
- 2.2L mHawk Diesel Engine
- Power: 130 bhp
- Torque: 300 Nm
Both engines are paired with a 6-speed manual or 6-speed automatic transmission. The Thar Roxx’s 4×4 system includes:
- Shift-on-fly 4×4 transfer case
- Mechanical locking differential
- Brake locking differential
- Electronic traction control
These features ensure that the Thar Roxx can tackle any terrain with ease, from city streets to challenging off-road trails.
Thar Roxx Variants
The New Thar Roxx comes in multiple variants to suit different preferences and budgets:
- Roxx AX (O)
- Entry-level variant with essential features
- Available in both petrol and diesel options
- Roxx LX
- Mid-range variant with additional comfort features
- Offered in manual and automatic transmissions
- Roxx LX 5-Door
- Spacious 5-door variant for enhanced practicality
- Available in both petrol and diesel engines
Each variant offers a unique blend of features, allowing customers to choose the perfect Thar Roxx for their needs.
Colours and Customization
Mahindra understands the importance of personalization, offering the New Thar Roxx in a range of exciting colors:
- Rocky Beige
- Napoli Black
- Aqua Marine
- Red Rage
- Galaxy Grey
- Everest White
Additionally, Mahindra provides various customization options, including:
- Roof configurations (hard top, soft top, convertible)
- Accessory packs for enhanced off-road capability
- Interior trim options
These choices allow Thar Roxx owners to create a vehicle that reflects their personality and style.
Fuel Efficiency
Despite its powerful performance, the New Thar Roxx doesn’t compromise on fuel efficiency. The estimated mileage figures are:
- Petrol variant: 12-15 km/l
- Diesel variant: 14-17 km/l
These figures may vary based on driving conditions and terrain. The Thar Roxx’s efficient engines ensure that adventure doesn’t come at the cost of frequent fuel stops.
Pricing and Booking
The New Thar Roxx is competitively priced, offering excellent value for its features and capabilities. While exact prices may vary by region and variant, the expected price range is:
- Roxx AX (O): ₹13.5 lakh – ₹15 lakh
- Roxx LX: ₹15.5 lakh – ₹17 lakh
- Roxx LX 5-Door: ₹17.5 lakh – ₹19 lakh
(Note: These are estimated ex-showroom prices and may be subject to change)
Booking for the New Thar Roxx is now open. Interested customers can book their vehicle through:
- Mahindra’s official website
- Authorized Mahindra dealerships across the country
Online booking offers the convenience of securing your Thar Roxx from the comfort of your home, with a refundable booking amount of ₹25,000.
Conclusion
The New Thar Roxx represents a significant evolution in Mahindra’s iconic off-road lineup. Its blend of rugged capability, modern features, and versatile variants caters to a wide range of customers. Whether you’re an off-road enthusiast or a city dweller looking for a unique vehicle, the Thar Roxx offers something for everyone.
As the automotive landscape continues to evolve, the New Thar Roxx stands as a testament to Mahindra’s commitment to innovation while honoring its heritage. It’s not just a vehicle; it’s an invitation to explore, push boundaries, and make every journey an adventure.
Ready to experience the thrill of the New Thar Roxx? Visit your nearest Mahindra dealership or book online today. Your next great adventure awaits!