Picture yourself browsing Amazon, searching for that perfect product. Ever noticed that conveniently placed “Add to Cart” button next to a particular seller? That’s the Amazon Buy Box in action. For sellers on Amazon, winning that box is akin to hitting a goldmine. But it’s no easy feat. In this guide, we’ll unravel the mysteries of the Amazon Buy Box, exploring what it takes to win it and how you can position yourself as the primary seller.