Imagine walking into a store and spotting a brand you’ve never heard of but instantly feel drawn to. Wouldn’t it be incredible if that brand belonged to you? Well, thanks to Amazon, the dream of creating your own private label brand has been more accessible. But like every silver lining, there’s a cloud. this article, we will dive deep into the nit-gritty of establishing your private label brand on Amazon, examining the brighter sides as well as the potential pitfalls.